Lulu Avenue™ is a direct sales jewelry company established in 2011 by Charles & Colvard, a publicly traded company based in Morrisville, NC. Lulu Avenue is the only direct seller that offers Moissanite®, a brilliant jewel created and patented by Charles & Colvard which was previously only offered at wholesale to the jewelry industry. Lulu Avenue calls Moissanite ‘’a girl’s new best friend…and the intelligent alternative to a diamond.’’
Lulu Avenue’s product line includes exclusive designs by celebrity designer Frances Gadbois, of the JudeFrances fine jewelry line. JudeFrances offers versatility with on-trend leather wraps, bracelets and Frances’s renowned interchangeable collection of pendants and charms.
At Lulu Avenue Trunk Shows, guests can try on rings, necklaces, earrings and bracelets embellished with Moissanite gemstones, as well as the exclusive LuLu Avenue by JudeFrances line featuring crystals and colored stones including turquoise, coral and pearl. Hostesses of Lulu Avenue Trunk Shows receive a minimum of 20% of retail sales in free jewelry and the opportunity to purchase more pieces at half-price.
The Lulu Avenue mission is ‘‘to create innovative, affordable, fashion forward designs of the highest quality and standards. We want to inspire, empower and teach women to achieve financial independence by offering a superior earnings opportunity via a unique social selling model, Lulu Avenue aspires to combine the power of technology with the power of relationships.’’
Lulu Avenue offers three starter kits for new Style Advisors, priced at $199.00, $399.00, or $999.00. All three kits include jewelry and accessories, catalogs, trunk show presentation cards, trunk show planners, cleaning cloth, order forms, and access to a personalized website and back office.
Lulu Avenue Style Advisors earn 25% commission on retail sales with the opportunity to earn an addition 5% commission bonus and an additional 3% to 18% on the sales of their team.
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